Tego - Other Services - Branding and Marketing

"A brand is a kind of promise"

 

A brand is a company's face to the world. It is how that name or trademark is visually expressed through a logo, and how that name and logo are extended throughout an organization's communications. A brand is also how the company is perceived by its customers -- the associations and inherent value they place on your business.

 

It is a set of fundamental principles as understood by anyone who comes into contact with a company. A brand is an organization's reason for being and how that reason is expressed through its various communications media to its key audiences, including customers, shareholders, employees and analysts. In order to express your brand as well as possible and increase the potential of gaining your audience attention and understanding you need to plan and execute your marketing strategy as well as possible.

 

We at Tego IP Attorneys understand and value the correlation between IPR, branding and marketing and offer our clients support and consultancy in the field of development, strategic planning, implementation and execution of their IPR, branding and marketing matters.