Strategy development & evaluation
The aim of any Intellectual Property Strategy is to create the best possible protection of your IP rights and align them with the overall business strategy. It should always be the first step before entering into registrations to get a clear picture of the goal you want to achieve by registering you trademark.
By evaluating the strength of your brand, the target market, necessary scope of protection to achieve the set goals, countries in which to register and the time frame to reach the goals a successful strategy can be developed.
Tego IP Attorneys offers consultancy and support in development and/or evaluation of your companies IP strategy.